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This website istartonline.com has the following in the homepage, "My English pathway helped me! Online testing - the sensible solution! Every child deserves the best start! Do the test - for your success! Testing helped my confidence! Participate in our SCHOOLS survey." We analyzed that the website also stated " ISTARTOnline offers secure and efficient international school-aged student assessment testing." It also stated " iSTARTOnline uses the EDUTEST as one of the tests delivered to overseas students wishing to enter into an Australian or New Zealand school. Following the completion or the timing-o." The header had education assessment tests as the highest ranking search term. It was followed by academic assessment test, school entry test, and english second language which isn't as ranked as highly as education assessment tests. The next words they used was ESL. EAL was also included but will not be seen by search parsers.